How to Set Up Google Analytics 4 in Webflow the Right Way

Integrating Google Analytics 4 (GA4) with your Webflow site is essential for tracking user behaviour, measuring performance, and making data-driven decisions.

GA4 offers advanced insights that help marketing teams optimise their website and improve overall user experience.

Here’s a step-by-step guide to setting up GA4 correctly in Webflow.

Why GA4 Matters for Webflow Users

Google Analytics 4 provides several benefits over its predecessor, Universal Analytics:

• Event-Based Tracking: GA4 tracks interactions such as clicks, video views, and downloads automatically.
• Enhanced User Journey Analysis: Gain insights across multiple devices and platforms.
• Privacy-Focused Analytics: GA4 offers better compliance with privacy regulations.
• Predictive Metrics: Leverage AI-powered insights to anticipate user actions.

Step 1: Create a Google Analytics 4 Property

If you haven't set up GA4 yet, follow these steps to create a new property:

1. Go to Google Analytics and sign in.
2. Click Admin and select "Create Property."
3. Enter your Webflow site name and select your reporting time zone and currency.
4. Choose "Web" as your platform.
5. Enter your website URL and click **"Create."
6. Copy the Measurement ID (formatted as G-XXXXXXXXXX) for later use.

Step 2: Add GA4 to Webflow via Global Site Tag

To connect GA4 with Webflow, you need to insert the tracking code into your site:

1. Go to your Webflow project dashboard.
2. Click "Project Settings" > "Custom Code" tab.
3. In the "Head Code" section, paste the following GA4 tracking script:

<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
 window.dataLayer = window.dataLayer || [];
 function gtag(){dataLayer.push(arguments);}
 gtag('js', new Date());
 gtag('config', 'G-XXXXXXXXXX');
</script>

4. Replace G-XXXXXXXXXX with your actual Measurement ID.
5. Click "Save Changes" and publish your site.

Step 3: Verify the Integration

Once GA4 is added, confirm that it’s working correctly:

1. Open your Webflow site in a new browser tab.
2. Go to Google Analytics and navigate to "Realtime" reports.
3. Check if your activity appears in the dashboard.
4. Use the Google Tag Assistant Chrome extension to verify the script installation.

Step 4: Set Up Event Tracking

GA4 automatically tracks basic events, but you can set up custom events for deeper insights.

1. In Google Analytics, go to "Admin" > "Events."
2. Click "Create Event" and define key interactions such as:
   • Form submissions
   • Button clicks (e.g., CTA buttons)
   • Video engagement
3. Add event parameters for more detailed tracking.

Alternatively, use Google Tag Manager for more advanced tracking without coding directly in Webflow.

Step 5: Enable Enhanced Measurement

GA4 offers built-in tracking for key actions without extra setup.

1. In GA4, navigate to "Admin" > "Data Streams."
2. Select your Webflow site and enable:
   • Page views
   • Scroll tracking
   • Outbound link clicks
   • Site searches

Step 6: Create Custom Reports and Dashboards

To gain actionable insights, set up reports that matter most to your business:

• Track traffic sources to measure marketing efforts.
• Monitor page performance to identify drop-offs.
• Analyse user engagement with heatmaps and scroll tracking.
• Set up conversion goals based on form submissions and key interactions.

Step 7: Monitor and Optimise Performance

Once GA4 is tracking data, continuously monitor your metrics to refine your marketing strategy:

• Regularly review traffic patterns and adjust content accordingly.
• Identify top-performing pages and optimise them further.
• Test different user flows to enhance conversion rates.

Common Pitfalls to Avoid

• Incorrect Measurement ID: Double-check that the correct GA4 ID is used.
• Tracking Code Placement: Ensure the script is in the head section.
• Ignoring Event Tracking: Set up custom events to track key user actions.
• Not Testing Installation: Always verify using Realtime reports.

Conclusion

Setting up Google Analytics 4 in Webflow the right way enables you to track valuable data, improve user experiences, and make informed marketing decisions.

By following these steps, your team can effectively leverage GA4 to drive growth and optimise website performance.